LateRooms.com names Park Plaza Westminster Bridge London hotel as winner in its coveted Simply The Guest Awards
London, 02 February 2013 -LateRooms.com has announced that the Park Plaza Westminster Bridge hotel in London is a winner in its coveted Simply The Guest Awards, which recognise the properties with the most positive customer reviews on the site.
The hotel booking specialist has identified the ten best city centre hotels for 2012 using its huge database of genuine customer reviews, and the Park Plaza Westminster Bridge hotel will be honoured with a coveted LateRooms.com Simply The Guest Award.
LateRooms.com customers made the Park Plaza Westminster Bridge hotel part of the Top Ten because of its great reviews including the following:
“Our night-night stay at the Park Plaza Westminster Bridge was superb. The staff were very friendly, the quality of the room was excellent and the location is perfect. Wish we’d been able to stay longer so that we could sample the food on offer” and “Best hotel I’ve stayed in. Great location, beautiful hotel and fantastic value for money. I will recommend the Park Plaza to everyone”.
“We know that when booking a short break all of our customers have different needs and city centre hotels on our site are incredibly popular," says Jessica Reading Director of Marketing & User Experience for LateRooms.com. “With the Simply the Guest Awards we hope we will inspire some amazing short breaks for 2013, recognise the valuable feedback which our customers provide our properties, and at the same time, showcase our top rated hotels.”
The Simply The Guest Awards are the first of their kind from LateRooms.com, and recognise properties all over the UK. The reviews that were used to identify the award winners score hotels on their service, cleanliness, location and general guest experience.
LateRooms.com guests are only given the opportunity to review a property once their stay is complete ensuring each and every review is genuine, unlike some other sites that allow anonymous or fake customers to leave reviews. The reviews database is seen as an important port of call for customers to check out a hotel before they check in; with a recent survey by LateRooms.com revealing 40% of customers would not book a hotel without reading guest reviews first.