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Introducing the new Park Plaza

Next phase of launch - 16 April 2019

After the official unveiling of the new Park Plaza logo during IHIF in Berlin on 5 March 2019, we are now ready for the next phase of the launch. Starting today 16 April 2019, the logo will be introduced on all of our online platforms, including parkplaza.com, all logo lockups as well as our social media pages. More exciting news regarding the Park Plaza brand will follow in the coming weeks, so please watch this page for all updates.

The brand new Park Plaza
As a part of the sustained commitment to upgrading and expanding Park Plaza hotels across Europe, we are pleased to unveil the brand new Park Plaza. Elegant and uncomplicated, the logo is a reflection of the brand’s continued commitment to originality, comfort and warm, authentic service. The refreshed logo also perfectly captures the renewed direction of the brand, which is to create contemporary spaces that act as places where locals want to go and spend time.

The brand identity redesign exudes style and sophistication and reflects the brand’s deep understanding of its guests and the locale in which each property inhabits, which is underscored by three key pillars:

● Authentic Service
We are committed to originality, giving each guest a real and genuine experience each time they stay with us.

● Contemporary Spirit
A reflection of the times, our hotels are elegantly appointed and showcase modern designs.

● Local Hotspots
Our locally-inspired restaurants and bars are valued as places where locals want to go and be.

Park Plaza has a deep understanding of people, and this hasn’t changed. Guests can expect the same authentic service and commitment to originality which has delivered so many genuine experiences in the past. We continue to cater to individuals who appreciate genuine service and value a real connection with the locale and its community. 

For full updates regarding the Park Plaza brand and to learn more about other exciting news in the future, please watch this page.